A few weeks ago Instagram released a sample of what ads will look like on the app. Considering the 150 million active users of the app this presents a massive advertising opportunity for brands, companies and small businesses. Here is the sample they released:"We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future...Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love."
The news was received with mix reviews by users. Many users are opposed to seeing ads on Instagram. This might be due in part to the spam ads and clutter they have experienced on other apps and would explain why they fail to see the innovation behind the idea. This is essentially taking advertising to new levels and really enforces the ideal that the ad should shed more light on the product/service than itself. Having an ad on instagram would automatically mean that the ad would have to be visually stimulating to not be immediately hidden from ones feed. In a sense if the ad did not have the "sponsored" sign next to it you might not even realize it was an ad, IF it was done correctly. (Like the Starbucks Instagram Photo below)
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Instagram is definitely embarking on new experiences, considering it is not too far from its release of video features. It will be interesting to see where they go with this and if advertising features will be allowed to other brands. It will be even further intriguing to see how these ads by the selected brands are received by the millions of active users.
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