Change is imminent. In this case we are referring to the gaming industry. You don't have to be a gamer to realize that developers and gamers are moving towards the mobile and web platforms such as the new tablets by Samsung, Android and Microsoft as well as the iPad by Apple. There has been a shift away from the television. Mainly because mobile platforms are easier and the television is too costly. Understandable. Yet Julie Uhrman (Founder) and Yves Behar (Product Designer) have found a solution. A path back to the television. Ouya.
What is Ouya?
Ouya is an open-source Android based console for the television that is way less costly than the well known consoles from Microsoft, Sony and Nintendo. Of course, Ouya wouldn't make a significant dent in the market with these big 3 but it does something more than that.
"The console business, as it is today, is completely closed to the independent developer." Brian Fargo (Founder, inXile)
And he's right. Developing is expensive when it comes to the television and there are obstacles to developers when it comes to this platform. What Ouya allows developers to do is rather vast. It opens up a new market for independent developers, and also it is open for hackers who want to tweak it. It not only allows the developers to build games for the t.v. but it allows them to set their own pricing with the exception that they have a part of the game that is free (like a demo). Ouya is not only a change for the gamers but it's a change for the developers who bring the games to the gamers. And since it is Android based, you are likely to see a lot of the games already in the Android market on the screen.Kickstarter History
Not only is Ouya opening a market, it has already made history. Kickstarter history, that is, by being the second largest project with over $8 million raised and over 63,000 backers.
Check out the history making Kickstarter Video here:
OUYA: A New Kind Of Video Game Console
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